When is an influencer no longer an influencer?

Nowadays “influencer relations” is pretty common practice in marketing and PR tactics. Basically, collaborating with influencers in order to get a brand message across. An online influencer is anyone who has built a large audience or following online, in particular via a blog, YouTube or Instagram (amongst others). Sometimes brands will send influencers products forContinue reading “When is an influencer no longer an influencer?”