Community marketing: making an old trend new again?

I’ve recently noticed an increasing trend towards community marketing. People are promoting this “new way” of doing marketing which is much more geared towards consumers as opposed to “push” and top-down messages from brands. When it comes to job descriptions people are looking for community marketers, a blend of what were once community and socialContinue reading “Community marketing: making an old trend new again?”

My CM World takeaways

About a month ago, boy was I excited when I stepped off the plane in Cleveland Ohio, on my way to the amazing Content Marketing World. After over a year of listening to the PNR podcast, I was finally about to get up close and see what it was all about. So while this blogContinue reading “My CM World takeaways”