Community marketing: making an old trend new again?

I’ve recently noticed an increasing trend towards community marketing. People are promoting this “new way” of doing marketing which is much more geared towards consumers as opposed to “push” and top-down messages from brands. When it comes to job descriptions people are looking for community marketers, a blend of what were once community and socialContinue reading “Community marketing: making an old trend new again?”

Lessons from the YouTube identity crisis

Lately, YouTubers have been going through an identity crisis. What is it? It started when BFvsGF or PVP  publicly announced their breakup and stated (amongst other reasons) that YouTube and daily vlogging had put too much of a strain on their relationship. That having to constantly record their lives and show the best moments hadContinue reading “Lessons from the YouTube identity crisis”