When is an influencer no longer an influencer?

Nowadays “influencer relations” is pretty common practice in marketing and PR tactics. Basically, collaborating with influencers in order to get a brand message across. An online influencer is anyone who has built a large audience or following online, in particular via a blog, YouTube or Instagram (amongst others). Sometimes brands will send influencers products forContinue reading “When is an influencer no longer an influencer?”

Lessons from the YouTube identity crisis

Lately, YouTubers have been going through an identity crisis. What is it? It started when BFvsGF or PVP  publicly announced their breakup and stated (amongst other reasons) that YouTube and daily vlogging had put too much of a strain on their relationship. That having to constantly record their lives and show the best moments hadContinue reading “Lessons from the YouTube identity crisis”

Why we need to think out of the box

I currently work in social media and was a community manager for 2 years. I’m also in an agency meaning that the social media and community management work is done on request of clients. There is no end to websites capturing cool moments of Community Management. Think CM Hall of Fame (French) or even thisContinue reading “Why we need to think out of the box”