Casey Neistat: lessons for the communications industry

About a year ago I wrote an article on YouTubers. In it, I referenced Casey Neistat, famous YouTuber and entrepreneur and “knowing when to stop” – exactly what he did back then. I have long been a follower of his, I love his editing and story telling style and his background: starting from nothing and workingContinue reading “Casey Neistat: lessons for the communications industry”

My CM World takeaways

About a month ago, boy was I excited when I stepped off the plane in Cleveland Ohio, on my way to the amazing Content Marketing World. After over a year of listening to the PNR podcast, I was finally about to get up close and see what it was all about. So while this blogContinue reading “My CM World takeaways”

When is an influencer no longer an influencer?

Nowadays “influencer relations” is pretty common practice in marketing and PR tactics. Basically, collaborating with influencers in order to get a brand message across. An online influencer is anyone who has built a large audience or following online, in particular via a blog, YouTube or Instagram (amongst others). Sometimes brands will send influencers products forContinue reading “When is an influencer no longer an influencer?”

Lessons from the YouTube identity crisis

Lately, YouTubers have been going through an identity crisis. What is it? It started when BFvsGF or PVP  publicly announced their breakup and stated (amongst other reasons) that YouTube and daily vlogging had put too much of a strain on their relationship. That having to constantly record their lives and show the best moments hadContinue reading “Lessons from the YouTube identity crisis”