Community marketing: making an old trend new again?

I’ve recently noticed an increasing trend towards community marketing. People are promoting this “new way” of doing marketing which is much more geared towards consumers as opposed to “push” and top-down messages from brands. When it comes to job descriptions people are looking for community marketers, a blend of what were once community and socialContinue reading “Community marketing: making an old trend new again?”

#agencylife – prep school for adults

I recently resigned from my job in an agency after 6 years. You can read more about how and why I made that decision here. It’s been an incredible journey, and I wanted to reflect on exactly what it’s like to work in an agency, because it’s certainly different to anything else I had everContinue reading “#agencylife – prep school for adults”

Casey Neistat: lessons for the communications industry

About a year ago I wrote an article on YouTubers. In it, I referenced Casey Neistat, famous YouTuber and entrepreneur and “knowing when to stop” – exactly what he did back then. I have long been a follower of his, I love his editing and story telling style and his background: starting from nothing and workingContinue reading “Casey Neistat: lessons for the communications industry”

My CM World takeaways

About a month ago, boy was I excited when I stepped off the plane in Cleveland Ohio, on my way to the amazing Content Marketing World. After over a year of listening to the PNR podcast, I was finally about to get up close and see what it was all about. So while this blogContinue reading “My CM World takeaways”

Is Facebook still worth it? Business edition

I just wrote a blog post on why I’m over Facebook on a personal level. But beyond my own objections to the platform, I also don’t think it provides much added value to brands anymore. There was a time (about 8+ years ago) when opening a social network as a brand was a daring thing toContinue reading “Is Facebook still worth it? Business edition”

Is Facebook still worth it? Personal edition

Nowadays, I hate Facebook! I’ve removed the app and messenger from my phone, and almost every time I check it I sort of resent it. Sounds extreme? Maybe, but as an early adopter (January 2006) I feel like it’s justified. Today when I think of Facebook, I think of an intrusive marketing platform. I don’tContinue reading “Is Facebook still worth it? Personal edition”

When is an influencer no longer an influencer?

Nowadays “influencer relations” is pretty common practice in marketing and PR tactics. Basically, collaborating with influencers in order to get a brand message across. An online influencer is anyone who has built a large audience or following online, in particular via a blog, YouTube or Instagram (amongst others). Sometimes brands will send influencers products forContinue reading “When is an influencer no longer an influencer?”

Lessons from the YouTube identity crisis

Lately, YouTubers have been going through an identity crisis. What is it? It started when BFvsGF or PVP  publicly announced their breakup and stated (amongst other reasons) that YouTube and daily vlogging had put too much of a strain on their relationship. That having to constantly record their lives and show the best moments hadContinue reading “Lessons from the YouTube identity crisis”

Why we need to think out of the box

I currently work in social media and was a community manager for 2 years. I’m also in an agency meaning that the social media and community management work is done on request of clients. There is no end to websites capturing cool moments of Community Management. Think CM Hall of Fame (French) or even thisContinue reading “Why we need to think out of the box”