#agencylife – prep school for adults

AMC_MM_7B_Promo_EveryEpisode_NostalgiaI recently resigned from my job in an agency after 6 years. You can read more about how and why I made that decision here.

It’s been an incredible journey, and I wanted to reflect on exactly what it’s like to work in an agency, because it’s certainly different to anything else I had ever experienced. In fact, before I worked at Weber Shandwick I didn’t even know agencies existed! (such a novice…)  Continue reading

Casey Neistat: lessons for the communications industry

maxresdefaultAbout a year ago I wrote an article on YouTubers. In it, I referenced Casey Neistat, famous YouTuber and entrepreneur and “knowing when to stop” – exactly what he did back then.

I have long been a follower of his, I love his editing and story telling style and his background: starting from nothing and working really hard until he got to where he is today. I like his messages around creativity and content, most of which are summed up in his “Do what you can’t” video.

Of course I was also fed up with his self indulgent ways and his preachy manners, but nevertheless his trajectory is interesting and I believe a lot can be learned from how he handles his career. Some of this, can also be applied to the communications/creative industry.  Continue reading

Is Facebook still worth it? Business edition

facebook-for-businessI just wrote a blog post on why I’m over Facebook on a personal level. But beyond my own objections to the platform, I also don’t think it provides much added value to brands anymore.

There was a time (about 8+ years ago) when opening a social network as a brand was a daring thing to do. Then it became a must have, “you’re not on social media yet”?! Occasionally I deliver social media crisis trainings to companies (part of my role as Firebell champion for Weber Shandwick). One of the things we say is: if you want to control your (potential) crisis, you need to be where it’s happening i.e. on social.

And at some point perhaps 3-4 years ago that was true. You had to be crazy to be a brand/company and not be on social media. It was top of your “to-do” list to make sure your company had profiles and that you had a good community manager.  Continue reading

Is Facebook still worth it? Personal edition

Nowadays, I hate Facebook! I’ve removed the app and messenger from my phone, and almost every time I check it I sort of resent it. Sounds extreme? Maybe, but as an early adopter (January 2006) I feel like it’s justified.

Today when I think of Facebook, I think of an intrusive marketing platform. I don’t think of it as a social network anymore, the main reason I joined in the first place: to keep up with what my friends were doing. Increasingly due to algorithm changes, when I log in I see random posts people have liked – probably sponsored – and occasionally an interesting update from a friend. Continue reading

When is an influencer no longer an influencer?

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YouTuber Zoella

Nowadays “influencer relations” is pretty common practice in marketing and PR tactics. Basically, collaborating with influencers in order to get a brand message across. An online influencer is anyone who has built a large audience or following online, in particular via a blog, YouTube or Instagram (amongst others). Sometimes brands will send influencers products for free, but more often than not collaborations are paid for and can take many different forms: product endorsement, content production, event hosting… and more. Continue reading