I’ve recently noticed an increasing trend towards community marketing. People are promoting this “new way” of doing marketing which is much more geared towards consumers as opposed to “push” and top-down messages from brands.
When it comes to job descriptions people are looking for community marketers, a blend of what were once community and social media managers. But having the benefit of being in this industry for 10 years now, I cannot help but ask myself: haven’t we come full circle?
You may have noticed that a lot of the blog posts say “This blog post has moved” and the blog feed is looking a bit bare. That’s because I recently launched a new website called “That’s Mental”. After two years of blogging about mental health, I decided it was time to split my identity as a marketer, and a mental health advocate as it no longer made sense to have them both on the same website.
That’s why most of the blog posts under the “careers” section that were related to mental health have moved. Gradually they will probably be completely deleted from this website but in the meantime you just have to scroll a bit to find the career related nuggets of gold.
2019 was a great year for the blog. I’m so happy I carried on the goal I had set myself in 2018 to write two blog posts a month. After such success I couldn’t just give it up, and so in 2019 not only did I continue but I dreamed bigger and better, featuring stories from other people on the blog.
Or should I say, the last time I burnt out. I really hope it was the last but you never know, these things creep up on you… Nevertheless, I’d like to share the story with you and I took to video again to do so.
Once again, it was the the usual “end of year breakdown”. Sad that’s actually a thing, but it was. And I’m sure many of you can relate, in most industries Q4 is pretty intense.
In October 2019 I attended the Women in Tech regatta, and was super excited to take part in 2 very interesting panels that inspired me to write.
One of those was called “Hiding in the bathroom: emotions in the workplace and how to manage them”. It was moderated by the wonderful Lara Manqui and included other people whose work I already enjoy following such as Vivian Acquah and Kevin Groen.
Call me crazy, but it was only during this panel that the penny dropped: holy shit! Emotions in the workplace are so connected to our mental health. How have I not talked about this before?
Editor’s note: at the end of September, I attended a talk run by Creative Mornings Amsterdam where Alex spoke on the topic “Muse”. He ended up talking quite a bit about mental health and I was really inspired by his presentation. Afterwards, I decided to ask him if he’d be willing to contribute to my blog, and you can see his thoughts below.
As some of you may know, when I’m not sitting behind a desk as a marketeer or communications professional, I’m most likely to be found dancing. It’s my number one passion, and a huge part of my identity.
Over the past year I have gone through a journey, developing as a dancer. I started to realize a lot of the mental barriers I had, and codes that had been passed on to me over the years that were holding me back. A lot of this has got me thinking about how mental health relates to dance or vice versa, and I wanted to share this journey as I think people will be able to relate.
Today on the blog, another real life mental health story. This time from yours truly. ☺️ For a while now I’ve been wanting to talk about the bigger picture of my journey with mental health, not just my most recent experience.
Of course, my most recent experience (starting in 2012) is what triggered this blog and turned me into a mental health advocate. But if I look back, the truth is I’ve been dealing with mental health issues for as long as I can remember. It’s important that we realize how present mental health is in our lives, and that issues could have been there before we even developed awareness of them.